Saturday, October 27, 2012

Moonwalking with Einstein


The book I read this week was Moonwalking with Einstein by Joshua Foer. Can you picture it? Moonwalking with Einstein? I sure can, and I don't think I will ever be able to forget what it looks like... because it's ridiculous. This is a book about remembering. Joshua Foer was interested in the USA Memory Championships and he was preparing to write an article about it. Well he got so interesting in the concept of remembering that he dove deep into the subject. It was a year long journey for Foer. He was most amazed by the fact that it was not a bunch of savants at the Championship, it was a lot of normal people with just normal people level intelligence. I'll let Joshua tell the story from here... Listen to the whole video, it's absolutely one of my favorites. This is a TED talk that Foer did this past year... Hilarious too.



I was introduced to this subject by a friend of mine from college. He sent me this video in an email because "it looked like my type of thing"... it was. I had been very discouraged lately by the general population not having the ability to remember anything.With easy access to Google and Wikipedia, no one tries to remember anything. I feel like the world is getting a little lazy in that respect. I, on the other hand, love to remember things. I like to remember people's names (because it makes them feel important to you), I like to remember historical events (because it makes me not sound like an idiot in social situations), I like to remember things from these books I read (because it would be a waste of time otherwise). To be successful you have to remember things. I see it as a testament to perceived intelligence. It's an especially important tool to being successful at a young age.

Foer illustrates to ease of remembering within the pages of this book. Remembering a number is tough, but remembering a specific person that smell like garbage riding a unicorn and associating that image to a number makes it super easy to not forget that number. I particularly like the example of Baker vs baker in the video. If you meet someone with the last name Baker, you may have a hard time remembering their name because you have no hooks into that word- Baker. However, on the other hand there is a baker, a person that bakes bread, wears a goofy hat, and smells like fresh baked deliciousness. With a baker you have multiple hooks in that word. The idea of remembering is using an association that your mind can have multiple hooks and therefor remember it much easier. You need to change you Bakers into bakers.

Ever since learning the ways of remembering I have been using them. To do it at Foer's level is way beyond what I plan on doing i.e. remembering a ridiculously long sequence of numbers or pages out of a yearbook or multiple decks of playing cards in order after being shuffled. But I hear people all the time tell me that they aren't good with names and that's why they don't mingle very well. Then get better! Try the techniques laid out in this book. Come up with an association because, especially in the business world, being able to connect and build relationships is one of the most important things you can do. Not only in a "I want a promotion" way but in a "you are going to do a hell of a lot better on this project if you have a good team" way. I think that building relationships is even important in your personal life.... when it comes down to brass tacks, what I am saying is- remember people, their stories and their names.

This book is excellently written. I have never read Foer before this book, but am incredibly impressed with his writing style especially his approach to teaching this concept. I really recommend you check this book out. It's funny, smart, and enlightening, something that is hard to find in a book. Learn to remember things, and if it catches your fancy compete in the USA Memory Championship and win like Foer did. Great read, I recommend you pick it up!

Wednesday, July 18, 2012

Moderately Chic!

I know I haven't posted anything in a while. Taking a little hiatus. However, if you are looking for some great writing about something completely unrelated to this blog check out my friend Kelly's website:

http://moderatelychic.com/

I think it's really quite interesting. Pass it along.

Saturday, June 2, 2012

The Start Up of You



"All human beings are entrepreneurs. When we were in the caves, we were all self-employed. We were finding our food, we're feeding ourselves. That's where the human history began with. As civilization came, we suppressed it and made it into labor. We are all labor." Muhammad Yunnus


I read the start-up of YOU by Reid Hoffman and Ben Casnocha this week. That quote by Yunnus starts of the first chapter and it's been running through my mind for the past several days. It's funny. We learned to be labor, it's something that has been taught to us and over time we have evolved into being labor instead of entrepreneurs. I find this funny because I, like many people around the world, am going to school to learn entrepreneurship. 


I'm glad I read this book because Hoffman and Casnocha have the right frame of mind. We are all entrepreneurs, we just have to exploit that side of ourselves. 


This book in a nutshell is about relationships. One of the best ideas in this book is that it is people that do things for you. A person hired you, a person introduced you to the person that got you your job, and a person will decide to invest in your Venture. It's not the business or organization. It's the people. That is why it's so important to connect and build relationships. You can have all the best ideas in the world but if the only person you are telling it to is your fish then you aren't going to be the next Steve Jobs. 


Reid Hoffman is the co-founder and chairman of LinkedIn, so he sees first hand how the 'new world' connects and builds relationships. And the book is not about LinkedIn at all, but I think LinkedIn is a perfect way to build relationships. You can clearly see who you need to talk to in your circle to communicate with someone you want. There is a lot of truth to six degrees of separation and LinkedIn is a platform that shows you who those people in the middle are. 


The book talks about capitalizing on opportunities and establishing competitive advantages and really does offer great steps to do those things. But any book on Entrepreneurship is going to touch on those issues. This books main strength is the walkthrough of building up your network and maintaining diverse relationships. Because in today's fastpaced world, it's going to be those that are best connected that will have an easier time succeeding. 


I do recommend this book. If you don't have a LinkedIn account I suggest you get one at www.LinkedIn.com. And if anyone has any questions don't hesitate to ask!